Activision have announced today that Call of Duty: Modern Warfare 2 has become the biggest launch in history across all forms of entertainment with estimated sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.
Modern Warfare 2 was released on Tuesday November 10th, to worldwide fanfare across the globe, including over 10,000 retail outlets in the U.S. alone which held midnight openings to meet consumer demand. In its first day it sold around 4.7 million copies in just North America and the United Kingdom, again according to Activision estimates.
“The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium,” said Mike Griffith, CEO of Activision. “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”