For many months now, there has been much rumour and speculation about the PS3 receiving a price cut (possibly in the run-up to a new Slim edition), with Activision CEO Bobby Kotick calling for the price to be slashed.
It seems the price has been cut by some major retailers in mainland Europe, unofficially for the meantime.
Spanish retailler Alternate have cut the price from €399 to €299, whilst in Italy retail giant CHL have reduced the price of the console yet further from €389 to €249.
Whether the price will be officially cut at GamesCom remains to be seen, but these two drastic cuts would indicate a price drop is inevitable. From the changes in price made by Alternate and CHL, prices in the UK and US could be expected to be approximately £199 and $299 respectively if cuts occur there too.
And Japan looks set to be readying in the price-cut, or for another SKU, in some fashion.
Kotaku (via Japanese gaming blog Hatimaki) have reported that pre-orders for the 80GB (black, white and silver models) will not be taken after August 9th at 10am, at the request of the manufacturer. The notice also states that all in-store displays for the 80GB SKU are to be removed too, leaving Japan without a PS3 console, with either the 160GB model coming on sale or nothing until the PS3 Slim is, inevitably, revealed.