Activision Issue a Cut or Run Ultimatium to Sony

ps3UPDATE: SCEE has replied to GOONL!NE, giving a no comment.

Original Story: WE’RE AT DEATH-CON 1 FOLKS, DEATH-FUCKING-CON 1! RUN FOR THE FUCKING HILLS!

Activision-Blizzard president Bobby Kotick has come out to The Times online stating that Sony needs to cut the price for the PLAYSTATION 3 or they will pull support for PS3 and PSP. That means big games like Modern Warfare, Call of Duty and Guitar Hero will not be on the system any more.

They have to cut the price, because if they don’t, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony. Games generate a better return on invested capital on the Xbox than on the PlayStation.

However, Wedbush Morgan analyst Michael Pachter has said to VG247 that Acti are bluffing though.

Of course Bobby’s bluffing, and good for him. I think Bobby’s obviously interested in Sony selling as many PS3s as they possibly can, and he’s not happy with their penetration so far. I think he favours a price cut, and would rather see one sooner than later.

We’ve left an email with SCEE to respond to it.

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