CBS not best pleased at Dante’s Inferno Super Bowl advert
Dante’s Inferno is no stranger to controversy having offended people from the church through to the INA. Now US broadcaster CBS are the latest to have issue with the game, this time over their Super Bowl advertising campaign.
Originally the ad featured a tag line telling viewers to “Go to Hell,” reasonable enough in the context of the game, however CBS pulled that advert to replace it with one that ended with a nicer message, simply “Hell Awaits.”
Click through the jump to see the two trailers.
[Thanks to THR]
First up is the original trailer that has now been rejected.
And this what viewers will now see during the Super Bowl